More and more universities and colleges are looking beyond grade point averages and standardized test scores to choose their incoming freshman. These institutions of higher education often use the college application essay as their litmus test. But will your average high school essay do the job? When competing against thousands of qualified candidates, college applicants need more than an introduction, three paragraphs, and a conclusion in their writer's tool belt: they need the skills to stand out from the crowd. See what others have said.

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"Is It Easy Being Green?": Writing the NEW College Application Essay offers every applicant the skills needed to write a powerful and successful application essay. Using real-life examples and testimonials, "Is It Easy Being Green?" moves away from a strictly academic point of view and uses creative writing techniques--memoir/the personal essay in particular--to teach students how to write engaging and effective application essays. Centering on the organizational method narrative-lyric balance, "Is It Easy Being Green?" is written in an approachable and easy-to-understand style. Read more about the book and check out free resources for parents and students, including helpful downloads, articles on college rankings, the blog, and the Being Green ​Facebook feed.

The Most Innovative Guide to Writing the College Admissions Essay